Job Description

Community Liaison

Responsible to build and grow census and quality mix by sales development and providing prospective patients and families with appropriate information to assist in choosing a nursing center.

Essential Job Functions

Functions include three key areas of focus addressing the business, building a census culture, and assisting in the sales and marketing function of the center.

Addressing the Business:

  • Referrals are responded to timely and bed offers are made or appropriate decline given, working in coordination with the centralized admission team or hospital liaison
  • All families are contacted for each referral
  • All referrals are forwarded to sister centers when cannot accommodate needs
  • Bed management is effective to increase the number and possibility of admissions
  • Follow up is completed on all d/c patients: family contacted, HL and central brought into the loop, center staff is contacted with any concerns
  • All lost business is contacted for positive changes and feedback, and potential admissions
  • Inquiry log is maintained and up to date daily (CRM system is maintained when available)
  • Every referral, every day is addressed and noted

Building a Census Culture:

  • Community Liaison works with therapy and SW teams to ensure D/C are reported accurately and timely to admit patients same day
  • Community Liaison captures appropriate d/c information to add appropriate patients to the lead-based management program
  • Community Liaison shares metrics reports each month to the team to extend greater understand, seek feedback, and support center success
  • Community Liaison adds census supporting topics to staff meetings or other opportunities to creatively engage staff to better support and understand census

Marketing and Sales:

  • Regularly and customarily spends his/her time engaged in selling
  • Maintains a thorough knowledge of the center's products and services, acuity capabilities and physician relations
  • Meets routinely with Administrator and department to address marketing or census issues
  • Maintains an educated understanding of all payer sources and their impact on revenue
  • CL will complete a marketing action plan, metrics report, and sales summary monthly to be reviewed with Regional Sales Manager and Administrator
  • CL will keep an active lead-based management program
  • CL will work with the team to develop appropriate sales success "stories" for the purpose promotion of centers products and initiatives
  • CL will lead events that bring the community in or make the community aware of products and services
  • CL will spend a minimum of three half days in the marketplace with purposeful, focused sales calls
  • CL with schedule sales with Regional manager bi-monthly or as directed by Regional Manager
  • Sales system will be utilized for all sales calls (current system in place)
  • CL will work with Regional to develop a sales plan that will lead to improved referral development, increased admission to reach census targets
  • Schedule quarterly sale meetings

About Us:



Application Instructions

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