Job Description

Community Liaison

Ontario Center is looking to hire a Community Liaison for our skilled nursing facility. Responsible to build and grow census and quality mix by sales development and providing prospective patients and families with appropriate information to assist in choosing a nursing center.

Essential Job Functions

Functions include three key areas of focus addressing the business, building a census culture, and assisting in the sales and marketing function of the center.

Addressing the Business:

  • Referrals are responded to timely and bed offers are made or appropriate decline gave, working in coordination with the centralized admission team or hospital liaison
  • All families are contacted for each referral
  • All referrals are forwarded to sister centers when cannot accommodate needs
  • Bed management is effective to increase the number and possibility of admissions
  • Follow up is completed on all d/c patients: family contacted, HL and central brought into the loop, center staff is contacted with any concerns
  • All lost business is contacted for positive changes and feedback, and potential admissions
  • Inquiry log is maintained and up to date daily (CRM system is maintained when available)
  • Every referral, every day is addressed and noted

Building a Census Culture:

  • Community Liaison works with therapy and SW teams to ensure D/C are reported accurately and timely to admit patients same day
  • Community Liaison captures appropriate d/c information to add appropriate patients to the lead-based management program
  • Community Liaison shares metrics reports each month to the team to extend greater understand, seek feedback, and support center success
  • Community Liaison adds census supporting topics to staff meetings or other opportunities to creatively engage staff to better support and understand census

Marketing and Sales:

  • Regularly and customarily spends his/her time engaged in selling
  • Maintains a thorough knowledge of the Centers products and services, acuity capabilities and physician relations
  • Meets routinely with Administrator and department to address marketing or census issues
  • Maintains an educated understanding of all-payer sources and their impact on revenue
  • CL will complete a marketing action plan, metrics report, and sales summary monthly to be reviewed with Regional sales Manager and Administrator
  • CL will keep an active lead-based management program
  • CL will work with the team to develop appropriate sales success "stories" for the purpose promotion of centers products and initiatives
  • CL will lead events that bring the community in or make the community aware of products and services
  • CL will spend a minimum of three half days in the marketplace with purposeful, focused sales calls
  • CL with schedule sales with Regional manager bi-monthly or as directed by Regional manager
  • Sales system will be utilized for all sales calls (current system in place)
  • CL will work with Regional to develop a sales plan that will lead to improved referral development, increased admission to reach census targets
  • Schedule quarterly sale meetings


Canandaigua, NY

About Us:

Ontario Center for Rehabilitation and Healthcare is a long-term care facility that provides the highest possible quality of care and quality of life for all Health Facility residents. The facility provides a versatile nursing-home environment that encourages creativity among residents, managers, and staff. In addition to an emphasis on individuality and self-determination, the nursing home is viewed as home as much as a medical institution, with the residents’ psychosocial needs deserving a prominence at least equal to their medical condition. At Ontario Center, we offer a friendly working environment, excellent compensation, a comprehensive benefits package, professional growth & stability, innovative training programs and more. Ontario Center is a proud member of the Centers Health Care consortium.


Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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